Internet marketing – chance to be the best
Marketing can seem like a fuzzy business for many people, and the difficulty of quantifying the return on investment, like communication, does not help to take this activity into consideration …
These five essential pillars of internet marketing, that we will expose you, could serve you to implement to strive for greater efficiency.
- Website
Your website is like your online storefront. What is the impression that a customer can feel while passing in front of the window of a store where the colours, the materials, the presented products as well as the lights are reflected and thought out to correspond to his desires and tastes? We want to make this same impression in front of your online storefront. The content must be of good quality if you want the potential customer to decide to walk through the door of your store. It must be relevant, of quality and different, just like your company.
- SEO/SEM
Your place on the search engines is not to be taken lightly. Being able to be among the first sites of the first page of your search engine will allow you to create traffic on your website and thus to encourage customers to buy. To improve this aspect of internet marketing, it is necessary to create quality and interesting content that can be shared on other relevant websites or social networks. The more viral your content is, the more visibility and positioning it will have on your search engine. An active and dynamic professional blog can also be a good asset.
- BLOG
It is an asset indeed. For it to have scale and help to create traffic, it is important that its content is quality and regularly updated. An inactive blog or superficial content leads to the opposite consequences of those sought. The blog can also refer visitors to your website. It also creates links with other bloggers who have a certain influence so that they can talk about you and, as a result, create traffic on your blog, which links to your website.
- Social Media
Your presence on social media’s sites is one of the keys to increase your visibility and be anchored in the minds of Internet users. You can interact with your customers, change them into „followers” to regularly communicate with them, and encourage them to stay faithful. The purpose of this means of communication is to encourage your customers to remember you. For this, it is essential to know the intended clientele and to adapt to it (language used, news, publications).
- Mailing
This is another tool to build customer loyalty. The idea is to stay in touch with them for many reasons: promotions, events, previews, new releases or even invitations. The balance remains important: these reasons must be used reasonably not to send too many messages and to flood the mailboxes of the customers. This would have bad consequences for you, like landing in „junk mail”.
Now that the basics of internet marketing, necessary to plan your strategy are asked, let’s insist on some common mistakes to avoid.
